Drops in the Bucket—Watching Your Marketing Efforts Paying Off!

As a content marketer, one of the things I hear all the time is

”Why would we spend time ‘creating content’ when it’s not directly affecting the bottom line?”

Isn’t it just a waste of time?

And my short answer is not going to surprise you (I am a content marketer after all), but no, creating valuable content is never a waste of time!

Whether you’re an online business, nonprofit organization, a service based business, or you’ve got a brick and mortar store, content marketing is a powerful tool that you can use to engage with your target audience and drive growth!

Let’s dive into a few of the many benefits of content marketing for your business.

Creating valuable content helps you stand out as an expert in your niche.

One of the biggest benefits of content marketing is that it allows you to showcase your knowledge and expertise in a way that is both informative and engaging. This can help you attract new customers, retain existing ones, and build a loyal following of people who look to you as a thought leader in your industry.

Let’s face it, when people have questions or problems, they turn to the internet for answers.

Now, they might not all get their information from the same place. Depending on the demographics of your ideal client, they might be searching on Google, YouTube, Facebook, or even TikTok. But if you’re able to create a variety of content that answers questions or provides valuable solutions for your ideal clients, you’re going to stand out as an expert to them!

A blog post there, a few YouTube videos here, or even a podcast channel—the more you establish yourself as a knowledgeable resource, the more likely it is that your audience will trust you when it comes time to make a purchasing or donation decision.

Consistent content helps you establish trust in your audience.

One of the major factors in purchasing decisions these days is what they call the “know, like, trust factor.”

By creating and sharing high-quality content that provides value to your audience, you can build trust, credibility, and authority.

When you consistently deliver valuable information that helps solve your customers' problems, you position yourself as a go-to resource in your field.

Content marketing helps you build and nurture relationships with current and future clients.

There’s no better way to establish trust with your potential customers than building relationships with your target audience.

Nobody is looking for the “perfect” version of you. In fact, if they only see the curated versions of your life and your offers, it makes it a bit harder to trust you and your mission.

But when you’re showing up as your authentic self on a regular basis, giving valuable information, and truly offering to help people, you’re absolutely going to establish trust with your audience!

When you’re showing up consistently, you’re staying top of mind!

Wouldn’t it be great if people were dropping your name all over the place?

“Oh, you need a wedding photographer? I follow this person on Facebook and her work is AMAZING!”

“Oh my gosh I JUST saw a post about a nonprofit that helps with rental assistance! Let me send you the link!”

If you’re showing up, providing value, and building relationships on a regular basis, you’re going to stay top of mind!

This is GOLD when it comes to getting customers, clients, and donors!

When you base all the aspects of your marketing on strategy, those marketing efforts will work for you—even when you’re sleeping.

Now, let’s add a little strategy into the mix!

When you really get to know you ideal clients, you ensure you’re showing up on the right platforms and saying all the things they really want to hear!

When you know what your audience needs to hear from you, where they go for information, the questions they have, the way they consume content, and their emotions when it comes to making a purchase or donation, you can craft a roadmap that works for you 24/7!

You’ll know what your website copy needs to say.

You’ll understand the type of long form content your audience consumes.

You’ll know which social media platforms you need to be on to distribute that content.

And the best part is, it won’t feel weird or salesy because you’re creating content that is exactly what your audience is looking for!

A consistent, well executed content marketing strategy will increase your bottom line.

When you craft a strategy with your ideal clients in mind, and you show up consistently to execute that strategy it will have a positive impact on your bottom line.

This is how you get that stream of clients or donations or consultation calls.

This is how we help your business thrive!

Think about drops in the bucket.

So while you may feel that the blog post your write today, or the social media post you craft tomorrow isn’t going to bring in clients the very next day, trust me when I tell you that it’s going to help you days, months, and even YEARS from now!

So what are you waiting for?!

Let’s get creating!

If this is all a little overwhelming, and you’d like a little help, check out my podcast for some practical tips and tools for your online presence!

If you’d still like a little help, let’s chat! Schedule a free discovery call today!

I can’t wait to hear more about your dreams and goals for your organization!