5 Signs Your Website Needs a Refresh

Did you know that having an old website can actually make you miss out on tons of traffic—which means you’re also missing out on customers.

In this online world, people are making up their minds about a website in just a few seconds. If they land on your site and feel like they have to wade through the mud to make it through your site, they’re going to bounce right off.

Don’t stress though! Even if you make it through this post and realize you’re in need of a refresh, that’s ok!

It’s natural for websites to date after a few years, and it’s totally normal to make updates to your site every few months as technology, trends, and your business evolve!

Here are 5 signs your website needs a refresh:

• Your website is over three years old.

• Your URL is not secure.

• Your website is not mobile responsive.

• You don’t have an email marketing system connected to your website.

• You don’t have a blog on your website.

Your website is over three years old.

Technology moves fast, not to mention web design trends. If you haven’t updated your website in a few years, it’s time for a refresh.

Redesigning your website is going to allow you to better guide your viewers through your site (and your sales funnel) and direct them where you want them to go!

Whether that’s the snazzy new email marketing platform you’ve implemented, or directly to booking a call with you—your website is your digital storefront, and it up to you to direct the traffic!

Updating your website also help you increase the loading speed and SEO of your site. Both of these things have a major impact on your ability to rank in Google search results!

And think about all the times you turn to Google when you’re trying to solve a problem. Your potential customers do the same thing. If you’re not showing up in the search results, you’re missing an opportunity to present yourself as an answer to their problem!

Your url is not secure.

Our phones are doing their best to protect us from unsecured websites, and as the internet is evolved, the most secure websites begin with “https” rather than “http.”

Which doesn’t sound like that big of a deal until you add in the fact that many phones won’t even go on a website that doesn’t have a secure url.

With so many Google searches occurring on mobile devices, you’re missing out on these potential customers if they can’t even make it to your site.

Your website is not mobile responsive.

Mobile devices account for over half of all web traffic. If your site is not mobile responsive (meaning it’s set up to adjust the design to fit a phone and even tablet screens) visitors will have a hard time navigating your site.

It’s hard enough to keep people’s attention online these days. Don’t make it harder on yourself by having a site your visitors have to work to navigate.

We want your website to be your ideal customer’s happy place. This would be a place they’re excited to visit, and happy to scroll through and learn on while they’re here!

You don’t have your email marketing platform connected to your website.

It may sound counterintuitive in the age of social media, but email marketing remains one of the best and most consistent marketing tactics.

If you don’t have your email newsletter system connected seamlessly into your website (or worse yet, you don’t have an email marketing plan at all) you’ve been missing out on countless opportunities to generate leads for your business or organization.

You don’t have a blog on your website.

Blogging is an absolute game changer for any business!

Whether you’re an online entrepreneur or you’ve got a brick and mortar business that relies on foot traffic, you should be blogging about what you do.

Why?

Because blogging is one of the best forms of long form content to help establish authority, build brand recognitions, establish trust with your customers, build your SEO, and funnel people into your email list.

Check out this post about the benefits of blogging for business!

If you’ve made it to the end of this and you’re breaking out in a cold sweat because you realized your website needs a refresh—take a deep breath. You’ve got this!

If you don’t want to do it alone, and you’re ready to talk about the benefits of a website refresh for your business, let’s chat!